This fest consists of hundreds of vendors strewn out over five cities along Highway 287 just north of Houston, Texas. The only problem is, there is not a single acting body that organizes all these vendors, cities, and schedules to put all that information in one place. These issues make it tough to make heads or tails of anything.
So, we set out to organize the event by creating a single body that would be in charge of the entire fest. For this unify body, we wanted to create an identity that would speak to patrons and vendors alike. After all, the vendors are the whole reason we're all here.
ROLE: Concept Development, Photography, Logo, Website
Create a campaign to represent the fest and organize everyone involved that includes five cities, all registered vendors, and visitors. This campaign offered a unique opportunity to think outside of a digital interface, especially considering the technlogical challenges of being out in the middle of nowhere.
So outside of the main website, all other information is provide using tangable, physical product.
AWARDS: 2015 Graphis New Talent Annual Merit Award
The icon system was created with wayfinding in mind. The silhouettes will help visitors easily locate vendors and each other. Each town is separated into into six animal and color coded sections to help make way finding easier.
The web component is the most essential. This is where Texas Antique Fest vistors will come to plan their trips to make the most of the weekend. The site has been simplified and aims to encourage interaction from both vendors and guests. Vendors register with the Texas Antique Fest naming their genere and product categories, creating a database for shoppers to search. The site also encourages users to post and comment on their finds while attending the festival giving vendors direct feedback from shoppers.
The map will further the ability for vistitors to hunt down items and vendors. It gives you a sense of direction and each map will be attached to a lanyard to make it convient to care and reference. Each city will have it’s own section to simplify the experience.
The festival offers visitors more than just a bargan, it gives them something they can treasure. Our ads convey the message of hunting down that special something and poke a little fun at the idea of hunting for a chair or table.
Billboards will be posted along country raods and city highways to inform visitors about the festival. The billboards carry on with the same humor and lead visitors all the way to the 237 highway.
Social media will get shoppers more involved in the festival. We will hold “hunting” competitions that will be announced on all major social media sites. The event will be given a special theme, for example “something yellow” and users will post images of things they’ve found at the fair that are yellow.