Currently, there is not a single app that helps users reasonably manage the daunting task of organizing a wedding. While there are many wedding apps available, most are confusing, overwhelming, or not very thorough. Most require you to download multiple apps, or manage information on a site and only browse through products in their apps.
With Hitched, the goal was to create a one-stop shop for planning a wedding.
Starting with competative analysis. Wedding apps are not a new idea, and there are already hundreds out there. So to ensure that the product being created is unique to the market, it was imparitive to look at what other apps offer and jump on the opportunities where they are lacking.
While comparing, a SWAT, analysis was made on the original concept of the Hitched product. This helped identify areas of improvement and highlighted where the app was excelling.
View moodboard here.
After the first round of testing with the paper prototype, it became apparent that this flow was only adding to the frustrating and stressful task of planning a wedding. Too many nested screens led to confusion about where users were in the flow.
Focusing on the goal of the app, making wedding planning easy, the flow needed to be drastically simplified.
Creating an app with such a broad range of requirements presented challenges along the way, but it was important to make sure the app was easy to navigate and understand. It needed to have all the bells and whistles without all the buttons, knobs and levers.
Including an onboarding survey that would help the app filter information to assist with the user's goals became the first step. Auto-scheduling reminders would default based on the answers given during onboarding. These defaults ensure that the responsibility is not solely on the user to research and schedule every single thing that needs to get done to plan a wedding. The app should make things quick and easy and take some of the burden from the user.
After user testing, it became apparent that learning to use and navigate through a new app was not exciting to users and created a lot of frustrations during testing. As a result, the new flow for the app only goes navigates to one screen at a time. The limited workflow allows users to access any screen in the app from anywhere without getting lost in the app flow maze.
This feedback also informed my clean and precise approach to design. Including a limited color palette and simple icons to help users navigate.
Check out the app in action.